Email marketing is a powerful marketing tool that can be used to promote your products and services to potential or current customers. In addition to my experience with web design, I’ve also been responsible for the design and launch of more than 250 e-commerce email blasts per year, as well as maintaining an email list of 300,000+.
I’ve worked with ESPs such as Yesmail, Strongmail, Constant Contact and Mailchimp.
I have many years of experience designing and maintaining e-commerce websites using Photoshop, Dreamweaver, HTML, CSS and web-based content management systems (CMS) including Wordpress and custom solutions.
Classic Websites • E-commerce Websites • Content Management Websites • Blog Websites • Design Refresh • Website Maintenance and Updates
As an Art Director at Victorian Trading, I was responsible for the creative direction, conception, and design of 17 to 20 catalogs per year, including; Holiday (Halloween, Christmas, Valentine’s Day, St.Patrick’s Day, Spring Garden, Summer Sale), Romantic Home (Furniture and Home Décor), Hopeless Romantic Clothing & Accessories, Hopeless Romantic Jewelry, Stationery & Greeting Cards, Old Flame (Candles) and Wholesale.
Creating an effective visual representation of a brand requires much more than just graphic design. Each spread in a catalog should excite the customer through the use of color, theme and clever product groupings. Each page should tell a story and build brand loyalty, while at the same time, meeting predefined sales goals and generating profits.
When I layout a catalog in InDesign, I use sales data to carefully analyze the placement of top sellers and new products, creating a composition that directs the customers’ eye throughout the page using design principles such as contrast, repetition and proximity.