Hopeless Romantic Trading Shopify Launch
Challenge: Hopeless Romantic Trading needed a polished e-commerce presence that could introduce a romantic, vintage-inspired retail brand through a modern Shopify storefront.
Solution: I created the site design direction, advised on store structure, organized product collections, and helped translate the brand’s nostalgic retail sensibility into a cohesive online shopping experience.
Results: The project helped launch a new retail business online with a clear visual direction, organized product discovery, and a brand presence rooted in a distinct romantic, vintage-inspired point of view.
Role: Shopify site design, e-commerce strategy, brand translation, navigation structure, visual direction, product merchandising support
Applications: Shopify storefront, homepage, product collections, navigation, launch assets
