Hopeless Romantic Trading Co. Shopify Launch
Challenge: After Victorian Trading Co. closed, the former owners needed a new e-commerce presence that could carry forward their romantic, vintage-inspired brand sensibility while functioning as a modern Shopify storefront.
Solution: I created the site design direction, advised on store structure, organized product collections, and helped translate a beloved catalog-era retail sensibility into a modern e-commerce experience.
Results: The project helped launch a new retail business online with a cohesive visual direction, organized shopping experience, and brand presence rooted in the owners’ established point of view.
Role: Shopify site design, e-commerce strategy, brand translation, navigation structure, visual direction, product merchandising support
Applications: Shopify storefront, homepage, product collections, navigation, launch assets
