Cox Automotive Theme Gallery + Creative Resource System
Challenge: As Cox Automotive’s campaign theme library grew, marketing teams needed a faster, more visual way to browse, filter, and select the right creative option without digging through folders or asking designers for examples.
Solution: I created an internal SharePoint-based gallery that organized seasonal, universal, and OEM-specific themes by category, occasion, style, color, tags, OEM, and available layouts. The system gave Marketing Account Managers and sales teams a self-serve way to explore campaign options while making the library easier to update and maintain.
Results: The gallery helped turn a growing set of campaign assets into a more usable creative resource, improving visibility, access, and adoption across the team.
Role: Information architecture, visual organization, SharePoint gallery setup, content strategy, internal resource design
Applications: Internal theme library, filtered views, campaign selection tool, creative workflow support
Applications: Internal theme library, filtered views, campaign selection tool, creative workflow support
